Home Office (COI) Anti-Knife Crime ‘It Doesn’t Have to Happen’


Young men were interviewed who had been left with serious disability/injuries when involved with knife related incidents, these testimonies were then used for the voice-over of the film. This film was a nominee at the 2010 BTAA’s and has just received a Bronze Award at the Creative Circle in the Public Service Information category.

Director Debbie Anzalone
Producer Genevieve Simmers
Agency Rainey Kelly Campbell Roalfe
Creatives Steve Moss and Jo Finch
Producer Katy Hampson
Creative Director Damon Collins